As global regulations tighten around greenwashing and unverified sustainability claims, Soorty, one of Pakistan’s largest vertically integrated denim manufacturers, is reaffirming its leadership in circular fashion production through its deepening partnership with Swiss traceability pioneer Haelixa. Together, the two are empowering fashion brands with forensic proof of recycled fiber origin — helping them meet rising demands for transparency, due diligence, and accountability. This traceability is embedded within Soorty’s SecondLife® — a recycled cotton initiative designed to deliver measurable impact, from resource efficiency and reduced environmental footprint to supply chain visibility…
Read MoreSoorty and Haelixa Expand DNA-Backed Traceability Partnership to Strengthen Circularity and Transparency in Global Denim Supply Chains
