Tag: Soorty

Soorty & Jeanologia Launch Fast Fade, Where Fabric and Finishing Are Designed as One

Stuart Mitchell

Global denim leader Soorty is proud to announce its latest partnership with Jeanologia, renowned for its innovative technologies in the textile industry through eco-efficient, sustainable solutions. Together, they unveil Fast Fade, a groundbreaking line of fabrics engineered from the fiber up to achieve premium aesthetics with minimal environmental impact.  Fast Fade fabrics are designed for purpose. Every element, from fiber selection and yarn construction to the initial weaving process, was developed in parallel with Jeanologia’s laser and dry process technologies. This approach ensures the fabric reacts optimally to digital finishing,…

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Soorty and Haelixa Expand DNA-Backed Traceability Partnership to Strengthen Circularity and Transparency in Global Denim Supply Chains

Stuart Mitchell

As global regulations tighten around greenwashing and unverified sustainability claims, Soorty, one of Pakistan’s largest vertically integrated denim manufacturers, is reaffirming its leadership in circular fashion production through its deepening partnership with Swiss traceability pioneer Haelixa. Together, the two are empowering fashion brands with forensic proof of recycled fiber origin — helping them meet rising demands for transparency, due diligence, and accountability. This traceability is embedded within Soorty’s SecondLife® — a recycled cotton initiative designed to deliver measurable impact, from resource efficiency and reduced environmental footprint to supply chain visibility…

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Soorty Advances Sustainable Cotton Initiatives With Organic Cotton Accelerator Partnership And Traceability Enhancements

Stuart Mitchell

Soorty is proud to announce a significant milestone in its responsible cotton journey. The Soorty Organic Cotton Initiative (SOCI) has become the first private-sector textile manufacturer initiative in Pakistan to be recognized by the Organic Cotton Accelerator (OCA) as a partner in the OCA Seed Commercialization Initiative — tackling the long-standing challenge of access to safe, non-GMO cotton seeds. As a partner in the project, SOCI provides farmers with a reliable source of high-quality, non-GMO seed — a critical breakthrough for organic cotton production. “As we embrace project digitalization, we…

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Soorty Unveils SS26 Collection at Kingpins Amsterdam with a Focus on Innovation, Sustainability, and Performance

Stuart Mitchell

Soorty, a global leader in sustainable denim innovation, proudly presents its Spring/Summer 2026 (SS26) collection, Denim Horizons, at Kingpins Amsterdam. This collection reflects Soorty’s commitment to blending cutting-edge technologies with conscious practices, creating fabrics and garments that meet the evolving demands of the modern consumer. Denim Horizons is a celebration of Soorty’s dedication to purpose-driven design. Through innovative fabric blends, resource-efficient processes, and forward-thinking collaborations, the collection delivers on style, performance, and sustainability. Soorty’s factories operate on green energy, recycling water, and repurposing production waste when delivering its innovative and…

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Soorty Supports Denim Deal 2.0 with Innovative Design and Circularity Vision

Stuart Mitchell

Soorty, a leading vertically integrated denim manufacturer, is proud to announce its pivotal role in the rebranding and evolution of the Denim Deal as it transitions into Denim Deal 2.0. This new phase, driven by industry players committed to circularity, marks a significant step toward reducing textile waste and promoting sustainable denim production on a global scale. Soorty has contributed its design expertise to create a fresh visual identity for Denim Deal 2.0. The creative team worked closely with the Denim Deal team to develop a new logo and dynamic…

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