The ASA/CAP have released a post called: Hard Seltzers: how to keep your marketing communications as sparkling as your water. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hard Seltzers (alcoholic sparkling waters) have taken off this year, and drinks manufacturers are piling in to bring us their own unique twist. But, as with any new product, it is very important that marketers ensure…
Read MoreCAP – Hard Seltzers: how to keep your marketing communications as sparkling as your water
