ASA – Mini-Heater ads full of hot air

The ASA/CAP have released a post called: Mini-Heater ads full of hot air. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As lots of us are struggling with the cost-of-living crisis, we’re keenly aware that many consumers are worried about paying their bills. During the winter, that’s especially true for heating.   It’s important that advertisers are particularly sensitive to this moment in time, when…

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