Hellmann’s tests label to reduce fridge temperatures and food waste

Hellmann’s is testing a special edition Smart Jar designed by illustrator Ellen Porteus that will tell you when your fridge is at the right temperature. By using temperature-sensitive ink, the design changes when your fridge is set below 5℃ to reveal a hidden layer. Certain foods can last up to 3 days longer in a fridge set below 5℃ (vs 7℃), including milk – one of the most wasted food products in your fridge. Every day 3.1 million glasses of milk are poured down the sink.3 The innovative Smart Jar…

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