Tag: Henley Business School

CIM and Henley Business School convene top marketers to solve leadership challenges and the AI ROI dilemma

Stuart Mitchell

As AI adoption shifts from experimentation to a core requirement, marketing leaders face mounting pressure to deliver measurable financial returns. To tackle this challenge, the Chartered Institute of Marketing (CIM) and Henley Business School are announcing their fourth annual collaboration event, themed: ‘The Human Edge: When AI is everywhere, what wins?’. Exploring AI and competitive advantage Co-organised by CIM, its South East Committee and Henley Business School, the event at the CIM Business Centre on Thursday 8th October will bring together marketing practitioners, business leaders and academics to solve a…

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Henley Business School Team Wins Global Marketing Competition To Be Named ‘Marketers Of The Future’

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced 007 Girls, the student team from Henley Business School, are the winners of its international student marketing competition, The Pitch. This year’s competition was sponsored by WeAre8, a social media app that aims to make a positive impact on people and the planet every day by sharing ad revenue with citizens, creators, and charity and impact partners. Entrants were challenged to explore ways WeAre8 can scale up and show that social media can be a kinder, better place – looking at growing…

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