Tag: herbal essences

Herbal Essences and TerraCycle Create the Brand’s First-Ever Beach Plastic Bottle

Stuart Mitchell

Each year, upwards of 8 million tons of plastic waste end up in rivers, lakes and oceans, harming the plant and wildlife that make up these naturally diverse environments. To celebrate World Water Day, Herbal Essences has teamed up with an innovative waste management company, TerraCycle, to create recyclable shampoo and conditioner bottles made of 25% beach plastic. This partnership is just one step in helping TerraCycle advance their mission to eliminate the idea of waste and bring awareness to the plastic pollution in our waterways. “Plastic floating in our…

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National Geographic and Herbal Essences Unearth the Power of Botanicals in New Storytelling Partnership that Launches with Premiere of Branded Content Special, Secrets of the Garden

Stuart Mitchell

National Geographic and Herbal Essences announce a new branded content partnership, SECRETS OF THE GARDEN, which premiered on January 17th at 6/5c on National Geographic. It highlights the first global hair care partnership between Herbal Essences and the Royal Botanic Gardens, Kew, which celebrates the real botanicals used in Herbal Essences bio:renew products. The partnership kicks off with a branded content special, SECRETS OF THE GARDEN, which chronicles the remarkable story of the Royal Botanic Gardens, Kew. Located just outside of London, Kew is the most biodiverse place in the…

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Herbal Essences Becomes First Mass Hair Care Brand in Mass Retailers to Meet the Strict Clean Beauty Standards of EWG VERIFIED TM

Stuart Mitchell

As more and more consumers ask for transparency about ingredients used in beauty products, they are also asking for their products to use ingredients they trust. Herbal Essences heard this call and is bringing two new sulfate-free botanical shampoos to the market, formulated to meet the Environmental Working Group’s (EWG) EWG VERIFIED™ stamp of approval. To be authorized to use the EWG VERIFIED™ mark, Herbal Essences meets the rigorous criterion, and provides additional information not typically found on the product label – an effort to drive greater ingredient transparency and…

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Herbal Essences Becomes First Mass Hair Care Brand in North America to Introduce Inclusive Bottle Design for People With Low to No Vision

Stuart Mitchell

P&G-owned hair care brand Herbal Essences is producing the first-ever mass hair care bottle design in North America that will make it easier for vision impaired consumers to distinguish its shampoo and conditioner products through the sense of touch. The newly enhanced package features tactile indentations that will help differentiate the brand’s shampoos from its conditioners in-shower given they share the same bottle shape, alleviating in-shower confusion and helping consumers confidently perform daily tasks. Behind the initiative is creator Sumaira “Sam” Latif, P&G’s Special Consultant for Inclusive Design, who has…

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