Global brands drive momentum on transition to forest-friendly supply chains

During last month’s COP27, leading companies including, H&M, Inditex, Stella McCartney, Ben & Jerry’s, HH Global, and Kering announced a collective commitment to purchase over half a million tonnes of low-carbon, low-footprint alternative fibers for fashion textiles and paper packaging. It is a move that will support the protection of the world’s vital forests and ecosystems and lower forest degradation pressures from the fashion and packaging supply chains. Spearheaded by environmental nonprofit Canopy, this commitment towards more sustainable, lower-carbon alternatives — known as Next Generation Solutions — reflects a building…

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