Everyone knows the phrase “Behind every great man is a great woman.”. But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2018 is the year to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories. The Campaign, a print advertisement campaign was created by DDB Germany for Stabilo Boss and went viral on social media with over 10 million impressions on Twitter. The…
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