Honda Encourages Teens to Have #TheTextTalk with Parents, Cultivating Open Dialogue on Distracted Driving

Given the pervasive danger of texting while driving, Honda is flipping the script by encouraging teens to be role models and have #TheTextTalk with their parents throughout the month of April and beyond. The Distracted Driving Awareness Month campaign from Honda features a series of videos geared to motivate teens to have #TheTextTalk, an open dialogue with their parents about practicing safer driving habits: Honda.us.distracted. The campaign was inspired by today’s growing need to address the dangers of driving distracted. Researchers at Children’s Hospital of Philadelphia (CHOP) and University of…

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Honda Commits to Total Electrification in Europe by 2025

Honda took to the stage to announce the further acceleration of its electrification ambitions. The company announced its intention to move 100 per cent of its European sales to electrified powertrains by 2025. This new ambition builds on the brand’s 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda’s global electrification shift announced as part of its 2030 vision. Speaking at today’s press conference, Tom Gardner, Senior Vice President, Honda Motor Europe, said, “…since we made that first…

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Honda Uses Virtual Reality to Transport CHOC Patients into a Magical Snow Globe for the Holidays

For the holiday season, Honda is using virtual reality to create a one-of-a-kind winter wonderland in “The Magic Snow Globe,” an interactive world personalized for patients at the Children’s Hospital of Orange County (CHOC Children’s). Honda invited the young patients at CHOC Children’s to go inside a real snow globe through a “shrinking machine.” Using VR technology, the kids experienced the feeling of shrinking and being transported inside the snow globe. Once inside, they explored and interacted with all sorts of holiday-themed elements in the virtual snow globe. “One of…

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Honda Brings Magical Holiday Card to Life for Pediatric Patients Using Personalized Augmented Reality and Crowdsourced Messaging

Honda is using augmented reality to deliver the “Ultimate Get Well Card”, a magical card filled with messages from well-wishers around the country and personalized for pediatric patients at the Children’s Hospital of Orange County (CHOC). Honda transformed an actual CHOC hospital room into an augmented reality winter wonderland in order to bring to life crowdsourced messages from well-wishers to be viewed by young patients through an iPad, held in a custom designed holder, triggering a wintery augmented reality experience. “Sending warm wishes to others is one of the best…

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