‘How to Avoid PR Disasters on Wikipedia’ – CIPR publishes new Skills Guide

The Chartered Institute of Public Relations (CIPR) has published its updated skills guide on how public relations practitioners should engage with the Wikipedia community.   The guide – ‘How to Avoid PR Disasters on Wikipedia – is co-authored by Wikipedia editors, CIPR CEO Alastair McCapra and Dr Paul Wilkinson FCIPR. It is designed to support members to assess whether creating or editing articles on Wikipedia on behalf of your clients or organisations is likely to help build their reputation, or potentially damage it.  The practical guidance takes readers through a number of scenarios and considerations including whether to create an article for a client if one doesn’t…

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