The Hershey Company has been leveraging the power of digital printing technology to transform its iconic chocolate bar packaging into a celebration of women. Now in its third year, and coinciding with this year’s International Women’s Day, the #HerShe campaign, sees Hershey’s Milk Chocolate Bar packaging being used to promote and honor female talent across the world. First launching the campaign in 2020, Hershey collaborated with HP Indigo and used a highly productive, cost-effective HP Indigo 20000 digital press, by Brazilian print service provider Camargo Cia de Embalagens Ltda, to…
Read MoreHP Indigo and The Hershey Company Bring Women’s Stories to Life, One Chocolate Bar at a Time
