Tag: IWD22

#LetHerFinish Channel 4 shines a light on ‘Manterruptions’ on International Women’s Day 2022

Stuart Mitchell

Research has revealed that men interrupt women 33% more often than when they are talking to men, so Channel 4 boldly brought this statistic to life on air with ‘Manterruptions’ on International Women’s Day. Channel 4’s female continuity announcers were interrupted on air on Tuesday 8th March to highlight the phenomenon as they are heard being unable to finish their sentences due to the channel’s male announcers repeatedly butting in. The channel will use #LetHerFinish to amplify the message across their platforms. The idea for the ‘Manterruptions’ came about following…

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HP Indigo and The Hershey Company Bring Women’s Stories to Life, One Chocolate Bar at a Time

Stuart Mitchell

The Hershey Company has been leveraging the power of digital printing technology to transform its iconic chocolate bar packaging into a celebration of women. Now in its third year, and coinciding with this year’s International Women’s Day, the #HerShe campaign, sees Hershey’s Milk Chocolate Bar packaging being used to promote and honor female talent across the world. First launching the campaign in 2020, Hershey collaborated with HP Indigo and used a highly productive, cost-effective HP Indigo 20000 digital press, by Brazilian print service provider Camargo Cia de Embalagens Ltda, to…

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New Research by iStock Finds that Two out of every Three Women Continue to Face Gender Bias 

Stuart Mitchell

Ahead of International Women’s Day, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, has released research revealing that two out of every three women in the UK (62%) are still experiencing bias, with the top reason being due to their body shape and size (24%).   The findings are reported within research for iStock’s creative insights platform Visual GPS, and indicates British women are experiencing bias due to being too heavy (61%), too curvy (23%), too skinny (13%), and too shapeless (6%).    Although…

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