FCB campaign for HPA is one of the most twisted takes on moderation you’ll see

FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when ‘fun night out’, turns into ‘one too many’. What’s the point of an epic night out, if you’re too drunk to remember it? It’s in this moment that the ‘Department of Lost Nights’ step in. They’re glitchy, overall-clad removal men from another dimension (resembling what can only be…

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