11 professional sports leagues and organizations teamed up with the national “Love, Your Mind” campaign to announce a comprehensive mental health partnership with the premiere of a series of public service advertisements (PSAs). The series, titled “The Rituals We Share,” features star athletes sharing their “rituals,” or steps they take, to care for their minds on and off the field – encouraging sports fans across the country to prioritize their mental health and explore free resources from LoveYourMindToday.org. The “Love, Your Mind” campaign from Huntsman Mental Health Institute and the…
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Black Players for Change Star in National PSA Addressing Mental Health Crisis
The national “Love, Your Mind” campaign, in collaboration with Black Players for Change, recently unveiled a new public service advertisement (PSA) encouraging individuals, particularly men of color, to make their mental health a priority. “Love, Your Mind” is a collaboration from the Huntsman Mental Health Institute and the Ad Council designed to create a more open, accepting and proactive society when it comes to mental health. The PSA (also available in Spanish) stars current D.C. United soccer players and Black Players for Change members Matai Akinmboni and Cristian Dájome along…
Read MoreNew Unprecedented Communications Effort Confronts National Mental Health Crisis
The Huntsman Mental Health Institute and the Ad Council recently unveiled their most comprehensive communications initiative yet, designed to create a more open, accepting and proactive society when it comes to mental health. Through extensive market research, the new “Love, Your Mind” campaign was developed to resonate with the nearly 70 million adults across the U.S. who are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. Building on the Huntsman Mental Health Institute and the Ad Council’s long-term…
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