HypeAuditor, a leading social media analytics tool used by the likes of L’Oréal, Ogilvy and Unilever, has published its latest report looking at the impact of fraud on social media. This latest report looks at the influencers most likely to be involved in fraudulent activities on social media, the most common types of fraud and the cost of fraud for both influencers and brands. This report is based on the analysis of data from January 1st 2020 to May 16th 2021. Key learnings from HypeAuditor’s May Fraud report on social media The…
Read MoreKey learnings from HypeAuditor’s May Fraud report on social media
