FCB Inferno looks at social media growth from the Olympics and what the data could mean for Paralympian influencers

On the day that the Paralympics opens, agency FCB Inferno have crunched the numbers to see what learnings the elite athletes can take from last month’s Olympics. As well as representing the country, the chosen few have immense potential to grow their own personal social media followers and reap the benefits of the world stage. As well as helping increase perception and awareness of their sport this can also be of huge benefit for their affiliated charities and passions and open their feed to paid-for opportunities for brands.  The data…

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Key learnings from HypeAuditor’s May Fraud report on social media

HypeAuditor, a leading social media analytics tool used by the likes of L’Oréal, Ogilvy and Unilever, has published its latest report looking at the impact of fraud on social media. This latest report looks at the influencers most likely to be involved in fraudulent activities on social media, the most common types of fraud and the cost of fraud for both influencers and brands. This report is based on the analysis of data from January 1st 2020 to May 16th 2021.  Key learnings from HypeAuditor’s May Fraud report on social media The…

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PR firm backs charity call to improve ethics of social media

Campaign Collective has backed a coalition of 37 charities urging social media owners to take action against hate speech online. The social enterprise, which helps charities and other campaigners with their PR & communications, has joined the suspension of all advertising spending on Facebook in July. Facebook’s policies for addressing hate speech are under increasing global scrutiny as big businesses boycott advertising on the platform. But the reality is that this is a problem for any organisation which uses their platforms.  Campaign Collective will join 37 UK charities in forming a working group…

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CAP – Responding to new challenges: gambling, eSports and social media

The ASA/CAP have released a post called: Responding to new challenges: gambling, eSports and social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is today carrying out two important initiatives as part of its ongoing commitment to ensure gambling advertising remains responsible. First, CAP is updating the Gambling Commission on its progress in responding to GambleAware’s research on the…

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End It Movement’s Annual Global Campaign Kicks Off On Social Media To Bring Awareness And Shine A Light On Modern-Day Slavery

February 13 marked the END IT Movement‘s eighth annual ‘Shine A Light On Slavery Day’ – a day where celebrities, athletes, politicians, influencers, and Freedom Fighters alike come together to let the world know slavery still exists. END IT Movement is a coalition of the world’s leading organizations and everyday people united by the hope of putting an end to slavery and human trafficking in our lifetime. Since 2013, the movement has led the charge for raising awareness and rallying for change in an effort to end one of the…

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