Tag: Social Media

Social media scales new heights as the world’s largest channel by advertising investment, forecast to reach $247.3bn this year

Stuart Mitchell

Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. According to WARC Media’s latest forecasts, social media is now the largest channel worldwide by advertising investment, having overtaken paid search last year, and is forecast to total $247.3bn in 2024, up 14.3% year-on-year. Data from GWI shows that time spent with social platforms has increased by 50% since 2014, from an average daily consumption of 95 minutes to 152 minutes in 2024, and according to data.ai, worldwide user numbers across social platforms…

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ASA release new information about various Social Media’s

Stuart Mitchell

The ASA/CAP have released a series of posts based ar ound social media I have enclosed links below, so please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. LinkedIn – Stay (Linked)In-the-Know to stay compliant X (twitter) – X-Rated Advice for Ex-Twitter users YouTube – Stream, watch, advertise? Advice for advertising on YouTube TikTok – ‘Til the tick tock, you don’t stop…creating compliant ads on TikTok!Insta Snapchat – Snappy advice for ads on Snapchat Reddit…

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UN chief calls for new era of social media integrity in bid to stem misinformation

Stuart Mitchell

Countries must address the “grave global harm” caused by the proliferation of hate and lies online, UN Secretary-General António Guterres said recently, launching a key report designed to shore up information integrity on digital platforms.  Alarm over the potential threat posed by the rapid development of generative artificial intelligence (AI) must not obscure the damage already being done by digital technologies that enable the spread of online hate speech, as well as mis- and disinformation, he said.   The policy brief argues that they should be integral players in upholding the…

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‘Urgent need’ for more accountability from social media giants to curb hate speech: UN experts

Stuart Mitchell

In a detailed statement, more than two dozen UN-appointed independent human rights experts – including representatives from three different working groups and multiple Special Rapporteurs – called out chief executives by name, saying that the companies they lead “must urgently address posts and activities that advocate hatred, and constitute incitement to discrimination, in line with international standards for freedom of expression.” Tweet URL Time to change They said the new tech billionaire owner of Twitter, Elon Musk, Meta’s Mark Zuckerberg, Sundar Pichai, who heads Google’s parent company Alphabet, Apple’s Tim…

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FCB Inferno looks at social media growth from the Olympics and what the data could mean for Paralympian influencers

Stuart Mitchell

On the day that the Paralympics opens, agency FCB Inferno have crunched the numbers to see what learnings the elite athletes can take from last month’s Olympics. As well as representing the country, the chosen few have immense potential to grow their own personal social media followers and reap the benefits of the world stage. As well as helping increase perception and awareness of their sport this can also be of huge benefit for their affiliated charities and passions and open their feed to paid-for opportunities for brands.  The data…

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