CAP – Responding to new challenges: gambling, eSports and social media

The ASA/CAP have released a post called: Responding to new challenges: gambling, eSports and social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is today carrying out two important initiatives as part of its ongoing commitment to ensure gambling advertising remains responsible. First, CAP is updating the Gambling Commission on its progress in responding to GambleAware’s research on the…

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End It Movement’s Annual Global Campaign Kicks Off On Social Media To Bring Awareness And Shine A Light On Modern-Day Slavery

February 13 marked the END IT Movement‘s eighth annual ‘Shine A Light On Slavery Day’ – a day where celebrities, athletes, politicians, influencers, and Freedom Fighters alike come together to let the world know slavery still exists. END IT Movement is a coalition of the world’s leading organizations and everyday people united by the hope of putting an end to slavery and human trafficking in our lifetime. Since 2013, the movement has led the charge for raising awareness and rallying for change in an effort to end one of the…

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CAP: Enforcement Update – Ads for Botox on social media

The ASA/CAP have released a post called: CAP: Enforcement Update – Ads for Botox on social media . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we published new guidance with the Medicines and Healthcare products Regulatory Agency (MHRA) about the advertising of botulinum toxin injections (like Botox) on social media. This includes paid-for ads, non-paid-for marketing posts and influencer marketing. The Compliance…

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#TeamTrees Takes Over Social Media, Arbor Day Foundation to Plant 20 Million Trees

What started as a social media callout has quickly turned into an environmental force for reforestation — driven by a new audience of tree planters. #TeamTrees — a collective effort to use YouTube creators to inspire support for tree planting around the globe — is the latest viral fundraising effort to take social media by storm. The project began with YouTube influencers MrBeast (Jimmy Donaldson) and Mark Rober accepting a challenge to plant 20 million trees in honor of MrBeast’s 20 millionth subscriber. They recruited hundreds of other YouTube content…

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Trolls Exploit Weaknesses Of Social Media Platforms To Spread Online Hate, New ADL Report Finds

Social media platform design enables online harassment, as trolls often carry out coordinated attacks on a target by leveraging key platform features, according to a new report released today by ADL (the Anti-Defamation League). Such features include the ability to be anonymous online, to create multiple accounts by one person, the fact that there is no limit to the number of messages one user can send to another, and the use of personal networks as weaponized audiences. Trolls do not, however, exclusively exploit the design of platforms to cause harm,…

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