Tag: Social Media

UN chief calls for new era of social media integrity in bid to stem misinformation

Stuart Mitchell

Countries must address the “grave global harm” caused by the proliferation of hate and lies online, UN Secretary-General António Guterres said recently, launching a key report designed to shore up information integrity on digital platforms.  Alarm over the potential threat posed by the rapid development of generative artificial intelligence (AI) must not obscure the damage already being done by digital technologies that enable the spread of online hate speech, as well as mis- and disinformation, he said.   The policy brief argues that they should be integral players in upholding the…

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‘Urgent need’ for more accountability from social media giants to curb hate speech: UN experts

Stuart Mitchell

In a detailed statement, more than two dozen UN-appointed independent human rights experts – including representatives from three different working groups and multiple Special Rapporteurs – called out chief executives by name, saying that the companies they lead “must urgently address posts and activities that advocate hatred, and constitute incitement to discrimination, in line with international standards for freedom of expression.” Tweet URL Time to change They said the new tech billionaire owner of Twitter, Elon Musk, Meta’s Mark Zuckerberg, Sundar Pichai, who heads Google’s parent company Alphabet, Apple’s Tim…

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FCB Inferno looks at social media growth from the Olympics and what the data could mean for Paralympian influencers

Stuart Mitchell

On the day that the Paralympics opens, agency FCB Inferno have crunched the numbers to see what learnings the elite athletes can take from last month’s Olympics. As well as representing the country, the chosen few have immense potential to grow their own personal social media followers and reap the benefits of the world stage. As well as helping increase perception and awareness of their sport this can also be of huge benefit for their affiliated charities and passions and open their feed to paid-for opportunities for brands.  The data…

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Key learnings from HypeAuditor’s May Fraud report on social media

Stuart Mitchell

HypeAuditor, a leading social media analytics tool used by the likes of L’Oréal, Ogilvy and Unilever, has published its latest report looking at the impact of fraud on social media. This latest report looks at the influencers most likely to be involved in fraudulent activities on social media, the most common types of fraud and the cost of fraud for both influencers and brands. This report is based on the analysis of data from January 1st 2020 to May 16th 2021.  Key learnings from HypeAuditor’s May Fraud report on social media The…

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PR firm backs charity call to improve ethics of social media

Stuart Mitchell

Campaign Collective has backed a coalition of 37 charities urging social media owners to take action against hate speech online. The social enterprise, which helps charities and other campaigners with their PR & communications, has joined the suspension of all advertising spending on Facebook in July. Facebook’s policies for addressing hate speech are under increasing global scrutiny as big businesses boycott advertising on the platform. But the reality is that this is a problem for any organisation which uses their platforms.  Campaign Collective will join 37 UK charities in forming a working group…

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