Tag: IBM

IBM Global Consumer Study: Sustainability Actions Can Speak Louder Than Intent

Stuart Mitchell

More than half (51%) of respondents say environmental sustainability is more important to them today than it was 12 months ago, says a new IBM Institute for Business Value (IBV) study. They are demonstrating its importance through their purchases, household choices, investments, employment, and travel decisions. However, they need help from companies to make the most sustainable choices. “Consumer respondents have signaled they’re willing to commit personal resources and give up conveniences to protect the planet, and we’re finally seeing their aspirations and actions merge,” said Sheri Hinish, global lead,…

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IBM Launches Brand Campaign to Accelerate Innovation with Clients and Partners

Stuart Mitchell

IBM has announced the launch of its new integrated global platform, “Let’s create,” the company’s most significant brand initiative in more than a decade. “Let’s create” reflects the vision, strategy, and purpose of today’s IBM. It reinforces the company’s focus on innovation and collaboration to create long-lasting value for clients and partners while helping them address their most pressing business issues. “‘Let’s create’ is an invitation for our clients and partners to co-create with IBM using our hybrid cloud and artificial intelligence (AI) technology, and our consulting expertise. Together, we…

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IBM and the Alliance to End Plastic Waste to Create Data Platform to Help Track Global Plastic Waste in the Environment

Stuart Mitchell

IBM and the Alliance to End Plastic Waste (Alliance) has announced IBM will join the Alliance as a Supporting Member. The Alliance is a non-profit organization that brings together a community of members from across the plastics value chain to combat the global waste challenge. As part of their work with the organization, IBM will collaborate with the Alliance to design a new data platform hosted on IBM Cloud to help track plastic waste and recovery globally. Called Plastics Recovery Insight and Steering Model (“PRISM”) by the Alliance – the…

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Burberry supports IBM interns to develop prototype system for product traceability

Stuart Mitchell

Sustainability is a growing priority for the fashion industry and retailers are doing more to promote ethical supplier practices and responsible consumption. Consumers, policy makers, and NGOs alike are concerned about the environmental and social impacts of retailers and their products. Financial institutions are also demanding more accountability from the companies they invest in.   The theme for this year’s Extreme Blue internship programme was “Sustainability in Fashion”. Partaking students were tasked with designing, developing, and testing an innovative new product for an IBM client. Burberry partnered with the programme…

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Ad Council Launches Workforce Readiness Campaign with Apple, IBM, the White House and Business Leaders

Stuart Mitchell

The Ad Council has announced Find Something New, an unprecedented national campaign created in collaboration with Apple, IBM and the White House, with support from more than 200 public, private and nonprofit members of Business Roundtable and the White House’s American Workforce Policy Advisory Board (AWPAB). With nearly 18 million Americans out of work amid the COVID-19 pandemic, the new campaign will help people of all ages, experiences and backgrounds develop their skills for the rapidly changing job market. The campaign encourages Americans to “find something new” at FindSomethingNew.org, which…

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