IBM Global Consumer Study: Sustainability Actions Can Speak Louder Than Intent

More than half (51%) of respondents say environmental sustainability is more important to them today than it was 12 months ago, says a new IBM Institute for Business Value (IBV) study. They are demonstrating its importance through their purchases, household choices, investments, employment, and travel decisions. However, they need help from companies to make the most sustainable choices. “Consumer respondents have signaled they’re willing to commit personal resources and give up conveniences to protect the planet, and we’re finally seeing their aspirations and actions merge,” said Sheri Hinish, global lead,…

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