Tag: ICC

The ICC Publishes New Marketing Code

Stuart Mitchell

The 11th edition of the Advertising and Marketing Communications Code of the International Chamber of Commerce was officially launched on 19 September in New York City. ICAS and its members were proud to actively contribute to the revision process as part of the ICC Global Marketing and Advertising Commission. Originally created in 1937, the ICC Code has become the foundation for many national advertising codes. Numerous Self-Regulatory Organizations (SROs) around the world either adopt the ICC Code as their national standard or align their provisions with it. This latest revision brings key updates to strengthen provisions…

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ICC publishes revised Framework for Responsible Environmental Marketing Communications

Stuart Mitchell

In the context of the climate crisis and the need to promote sustainable consumption the International Chamber of Commerce has updated its environmental framework. There has been growing interest by the media, government, consumers, and other stakeholders about the impact of human activities on the environment and how to promote “sustainable” consumption and use.  As such, the past few years have seen a renewed interest in environmental marketing, particularly in the context of growing momentum on climate action globally, including collective efforts by governments and businesses to mitigate the threats…

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Global Marketing Code now updated

Stuart Mitchell

On 25 September 2018, the International Chamber of Commerce (ICC) released a new edition of its Advertising and Marketing Communications Code. This Code is a global reference in the field of advertising self-regulation and contains several principles used by Self-Regulatory Organizations (SROs) worldwide to ensure that advertisements are ethical and socially responsible. It seeks to protect consumers by clearly setting out the “dos and don’ts” for responsible marketing to ensure legal, honest, decent and truthful communications and practices. The new edition of the Code takes into account emerging digital marketing…

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New ICC online course launched: Global Principles for Ethical Marketing and Advertising

Stuart Mitchell

On 1 February 2018, the International Chamber of Commerce (ICC) released a new online course on Global Principles for Ethical Marketing and Advertising. Developed in partnership with the INSEAD business school, it covers fundamental concepts around responsible advertising, the ICC Code and digital marketing. Registration is free of charge. Find out more on the ICC Academy website. Celebrating 80-years of industry guidance, the International Chamber of Commerce (ICC) has partnered with the ICC Academy to deliver an innovative online course on responsible advertising and marketing practice. This programme builds upon…

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