Investment analysts fundamentally believe that brand strength is critical to a firm’s success. This is according to new research by IPA/Brand Finance and analysis by Ian Whittaker, a former City analyst and Founder and Managing Director, Liberty Sky Advisors, unveiled at the flagship IPA EffWorks Global 2023 Conference. Analysts reveal positive perceptions of value of marketing The new IPA/Brand Finance Investment Analyst Survey, which was completed by over 200 financial analysts who cover publicly listed companies in the United States and United Kingdom, reveals that “Strength of brand/marketing” is the…
Read MoreBrand investment matters to the City, reveals new IPA/Brand Finance survey
