Tag: IPA Effectiveness Accreditation

Record number of agencies awarded IPA Effectiveness Accreditation

Stuart Mitchell

Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry benchmark. This marks the highest number of accredited agencies since the biennial programme’s inception in 2021, with 19 agencies awarded IPA Effectiveness Accreditation for 2021-23, and 30 agencies for 2023-25. Chaired by former Tesco Chief Customer Officer Alessandra Bellini, the judging panel of industry experts assessed submissions to evaluate how agencies address business challenges and drive continuous improvement, with accreditation granted to those who demonstrate impact across five key criteria:…

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Billion Dollar Boy becomes the first and only creator marketing agency to achieve IPA Effectiveness Accreditation

Stuart Mitchell

Global creator-first social agency, Billion Dollar Boy, has been recognised in the prestigious IPA Effectiveness Accreditation for 2025-27 – becoming the first and only creator marketing agency to achieve Accreditation. Widely considered the industry’s most challenging Accreditation to achieve, only 56 agencies have been recognised for the award by The Institute of Practitioners in Advertising since the biennial programme’s inception in 2021. Accreditation is awarded to agencies that “demonstrate their commitment to business effectiveness and deliver commercial outcomes for clients, setting an industry benchmark.”  The recognition is not only an…

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NatWest CMO Margaret Jobling to Chair IPA Effectiveness Accreditation

Stuart Mitchell

The IPA has appointed NatWest Group CMO and ISBA President Margaret Jobling as Chair of Judges for the 2023 IPA Effectiveness Accreditation scheme. The scheme provides a stamp of approval to agencies and a signal to current and prospective clients that agencies are taking valuable steps to foster an effectiveness culture, making their organisations stronger, fitter and able to deliver their targets. In her role, Jobling will preside over a panel of leading brand owners, academics, authors and renowned effectiveness specialists examining the culture of IPA member agencies across four…

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