Tag: IPA Effectiveness Awards

IPA names inaugural Chair of Mentors for 2026 IPA Effectiveness Awards

Stuart Mitchell

Gurdeep Puri, Founding Partner of The Effectiveness Partnership and The House of Creative Impact, and former IPA Effectiveness Awards’ author, winner and judge, has been appointed as the inaugural Chair of Mentors for the 2026 IPA Effectiveness Awards. In the role, Puri will coordinate and assist all mentors – comprising experienced consultants, former judges and prize-winning authors – in providing guidance to those submitting an IPA Effectiveness Awards paper. Since its inception in 2012, the IPA Effectiveness Awards’ Mentor Scheme has helped contribute to more than 50 prize-winning papers. Last…

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IPA announces 2024 Effectiveness Awards winners

Stuart Mitchell

Congratulations to the winners of the 2024 IPA Effectiveness Awards, who were announced during a black-tie gala ceremony at The Peninsula London last month, hosted by comedian and comedy writer Phil Wang. The night’s top prize, the prestigious IPA Effectiveness Awards Grand Prix was won by adam&eveDDB and McCain for highly effective, long-term emotional brand-building activity. Over nine years, the strategy reduced price elasticity by 47%, raised base sales by 44% and delivered £26m of net profit. adam&eveDDB was also named Effectiveness Company of the Year for their haul of…

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Entries into 2024 IPA Effectiveness Awards hit 32-year high

Stuart Mitchell

Seventy-nine case studies have been entered into the prestigious IPA Effectiveness Awards 2024, marking the highest number of entries since 1992. The 48 single and 31 joint case studies represent over £6bn of marketing spend from brands as varied as Heinz, the BBC and the US Army and span local, regional and global marketing communications from seven different markets around the world including Europe, Australia, New Zealand, and the USA. They also represent sectors ranging from Government and charity to FMCG, media, telecoms, and financial services. Chair of Judges Catherine…

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NHS England and Formula 1 among 2020 IPA Effectiveness Awards entries

Stuart Mitchell

NHS England, Formula 1 and Gousto are among sixty-four case studies to enter the 2020 IPA Effectiveness Awards, the world’s most rigorous and prestigious Awards scheme for which agencies and their clients must demonstrate the payback of their marketing and communications activity. Entries span a wide variety of sectors, from charity and Government to automotive, pharma and telecoms, and come from eight countries around the world, including Canada, Germany and Australia. This year there are 37 single entries and 27 joint entries, which consist of a mix of smaller, local…

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