Tag: IPA Effectiveness Awards

AMV BBDO and Spark Foundry have been awarded the advertising industry’s highest effectiveness honour, the IPA Effectiveness Awards Grand Prix, for a campaign that transformed Currys from a retailer threatened by online shopping into the UK’s most-preferred technology retailer, generating £500m in incremental revenue and returning the business to sustained growth. Presented at 1 October IPA Effectiveness Awards ceremony, the Grand Prix-winning paper, The Superpower In-store, tells the story of how Currys confronted an uncomfortable truth. As the UK’s last major bricks-and-mortar technology retailer, it risked becoming increasingly irrelevant as…

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Forty-six case studies spanning seven markets around the world have been entered into the prestigious IPA Effectiveness Awards 2026. The 20 single and 26 joint case studies represent over £2.5bn of marketing spend from brands as varied as Nationwide, KitKat, British Airways; and represent sectors ranging from public services and charity to FMCG, gaming, telecoms and financial services. The 46 case studies were submitted by 43 different agencies, including 10 who have entered the Awards for the first time. Convenor of Judges, Charlie Ebdy and Deputy Convenor Lilli English, will…

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Gurdeep Puri, Founding Partner of The Effectiveness Partnership and The House of Creative Impact, and former IPA Effectiveness Awards’ author, winner and judge, has been appointed as the inaugural Chair of Mentors for the 2026 IPA Effectiveness Awards. In the role, Puri will coordinate and assist all mentors – comprising experienced consultants, former judges and prize-winning authors – in providing guidance to those submitting an IPA Effectiveness Awards paper. Since its inception in 2012, the IPA Effectiveness Awards’ Mentor Scheme has helped contribute to more than 50 prize-winning papers. Last…

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Congratulations to the winners of the 2024 IPA Effectiveness Awards, who were announced during a black-tie gala ceremony at The Peninsula London last month, hosted by comedian and comedy writer Phil Wang. The night’s top prize, the prestigious IPA Effectiveness Awards Grand Prix was won by adam&eveDDB and McCain for highly effective, long-term emotional brand-building activity. Over nine years, the strategy reduced price elasticity by 47%, raised base sales by 44% and delivered £26m of net profit. adam&eveDDB was also named Effectiveness Company of the Year for their haul of…

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