Wunderman Thompson CEO Pip Hulbert has been appointed as new Chair of the IPA Effectiveness Leadership Group, a prestigious advisory group of client and agency leaders working together to develop and promote positive behaviour change with a focus on evidence-based decision-making. In her role. Hulbert will lead the Group in debating how best to market marketing to the C-suite, manage marketing in day-to-day client agency relations, and develop strategies to measure marketing in order to demonstrate effectiveness in delivering profitable brand growth. The Group will also agree and support a…
Read MoreHulbert to lead IPA Effectiveness Leadership Group
