New IPA qualification to broaden adland’s Effectiveness horizons

The IPA has launched a brand new online qualification, the Effectiveness Essentials Certificate, in an effort to embed effectiveness into the fabric of our industry. Aimed at newcomers to agency or client businesses, candidates will be able to make better, more informed and more strategic decisions no matter their background or department following completion of 10 hours of online learning. The Effectiveness Essentials Certificate is free for IPA members and provides an overview of effectiveness principles, learnings from IPA Effectiveness Award winning case studies and guidelines for developing an effectiveness…

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