IPA (The Institute of Practitioners in Advertising)

LoopMe tops IPA Digital Media Owners Spring 2026 Survey

May 16, 2026April 28, 2026 Stuart Mitchell

IPA agencies and digital specialists have named LoopMe as the best overall media owner to work with, according to the IPA Digital Media Owners Spring 2026 Survey, published recently. In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 90.5% of respondents said that their overall experience of working with Loop Me was a good one. In addition to securing the overall top spot, LoopMe also led for Ad Networks/Exchanges, DSP and Sales Houses.…

New IPA data reveals the trait that matters most in adult friendships

March 27, 2026March 10, 2026 Stuart Mitchell

A sense of humour is the most valued trait to have in common with a close friend, according to a new IPA Friendship survey of 1000 adults aged 18-40 living in urban areas. The findings are being unveiled at the IPA Insight Summit. In response to being asked which traits they would want to have in common with a close friend, if any, nearly half of respondents (49%) chose Sense of humour. This was followed by Shared interests and hobbies (37%), Lifestyle habits (28%), Personality or temperament (25%) and Communication…

IPA partners with CISL to offer best-in-class sustainable marketing training

March 25, 2026March 7, 2026 Stuart Mitchell

The IPA has partnered with the Cambridge Institute for Sustainability Leadership (CISL) to offer its members comprehensive training to help them rethink the role of marketing in sustaining people and the planet. The IPA Excellence in Sustainable Marketing Management course is delivered by CISL across eight weeks of online, tutor-led learning which explores the complexities of brand strategy, consumption behaviour, greenwashing and marketing’s carbon footprint as well as practical strategies for positive change, Throughout the course, delegates will articulate their ambition for change and deliver a personal Strategy for Action…