Tag: IPA (The Institute of Practitioners in Advertising)

New IPA data reveals the trait that matters most in adult friendships

Stuart Mitchell

A sense of humour is the most valued trait to have in common with a close friend, according to a new IPA Friendship survey of 1000 adults aged 18-40 living in urban areas. The findings are being unveiled at the IPA Insight Summit. In response to being asked which traits they would want to have in common with a close friend, if any, nearly half of respondents (49%) chose Sense of humour. This was followed by Shared interests and hobbies (37%), Lifestyle habits (28%), Personality or temperament (25%) and Communication…

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IPA partners with CISL to offer best-in-class sustainable marketing training

Stuart Mitchell

The IPA has partnered with the Cambridge Institute for Sustainability Leadership (CISL) to offer its members comprehensive training to help them rethink the role of marketing in sustaining people and the planet. The IPA Excellence in Sustainable Marketing Management course is delivered by CISL across eight weeks of online, tutor-led learning which explores the complexities of brand strategy, consumption behaviour, greenwashing and marketing’s carbon footprint as well as practical strategies for positive change, Throughout the course, delegates will  articulate their ambition for change and deliver a personal Strategy for Action…

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