Tag: IPA (The Institute of Practitioners in Advertising)

“Small thinking” is killing advertising warn Les Binet and Will Davis

Stuart Mitchell

A new report, written by Les Binet and Will Davis and published by the IPA, argues that advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and calls on the industry to “think big” again to unlock real business growth.   In Go Big or Go Home, Les Binet, Author, Consultant and Visiting Professor at Ravensbourne University, and Will Davis, Chief Data Officer and Co-Owner of Medialab, outline the state of marketing effectiveness today, identifying where they think the key problems holding it back lie and offering practical…

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IPA celebrates 30 inclusivity gamechangers on 2026 iList

Stuart Mitchell

Thirty champions of diversity, equity and inclusion have been named on the IPA iList 2026 for their incredible commitment to driving positive change within the advertising industry. The announcement was made at the IPA Talent & Diversity today (28 April). Established in 2020 and run in partnership with Campaign, the IPA iList celebrates the individuals who have been catalysts for diversity, equity and inclusion across the industry – either through the creative work they produce or through their creation and deployment of some of the industry’s most impactful inclusion initiatives.…

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LoopMe tops IPA Digital Media Owners Spring 2026 Survey

Stuart Mitchell

IPA agencies and digital specialists have named LoopMe as the best overall media owner to work with, according to the IPA Digital Media Owners Spring 2026 Survey, published recently. In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 90.5% of respondents said that their overall experience of working with Loop Me was a good one. In addition to securing the overall top spot, LoopMe also led for Ad Networks/Exchanges, DSP and Sales Houses.…

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New IPA data reveals the trait that matters most in adult friendships

Stuart Mitchell

A sense of humour is the most valued trait to have in common with a close friend, according to a new IPA Friendship survey of 1000 adults aged 18-40 living in urban areas. The findings are being unveiled at the IPA Insight Summit. In response to being asked which traits they would want to have in common with a close friend, if any, nearly half of respondents (49%) chose Sense of humour. This was followed by Shared interests and hobbies (37%), Lifestyle habits (28%), Personality or temperament (25%) and Communication…

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IPA partners with CISL to offer best-in-class sustainable marketing training

Stuart Mitchell

The IPA has partnered with the Cambridge Institute for Sustainability Leadership (CISL) to offer its members comprehensive training to help them rethink the role of marketing in sustaining people and the planet. The IPA Excellence in Sustainable Marketing Management course is delivered by CISL across eight weeks of online, tutor-led learning which explores the complexities of brand strategy, consumption behaviour, greenwashing and marketing’s carbon footprint as well as practical strategies for positive change, Throughout the course, delegates will  articulate their ambition for change and deliver a personal Strategy for Action…

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