The Ad Council Research Institute (ACRI) released results of a year-long study aimed at taking a pulse check of the issues Americans care most about, the actions they take on behalf of those issues and how shifts in interests occur as media focus, culture shifts, and movements drive action. Among other key findings, the 2022-23 Issue Pulse results reveal that, despite some variances in issues Americans care about throughout the year, some clearly have staying power: nearly half of all Americans consistently list the economy as their top concern, followed…
Read MoreYear-Long Study Examines What Issues Americans Care Most About, Reveals Power of Local and National Media to Influence Decisions on Major Issues
