Dove has infiltrated international casting calls with real beauty models and a message to encourage inclusion in their latest campaign ‘It’s on Us’. Dove pledges that if a brand chooses one of their models, they will pay to cover the cost of the appearance fee. “For over 60 years, Dove has been taking action to represent real beauty – working to shatter stereotypes. We know from research that if women don’t feel represented, it can hold them back from reaching their full potential. The effects are vast, negatively impacting health, career…
Read MoreDove infiltrates the casting industry and gives brands a tool for change
