More than ever, young girls are being exposed to adult skincare content, and it’s creating societal pressure for them to adopt unnecessary anti-ageing skincare regimens before they’ve even grown up. The trend toward adult targeted anti-ageing skincare breeds premature appearance anxiety in young girls, which can negatively impact their self-esteem – now and in the future. Nearly 1 in 2 young girls (10-17 years-old) expect to worry more about their appearance as they age, and 1 in 3 young girls are expected to have cosmetic work or plastic surgery to…
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Dove campaign targets foreign tourists to question stereotypes created about women’s bodies during Carnival in Brazil
According to a groundbreaking survey by Dove, 80% of Brazilian women reveal feeling uncomfortable and disrespected by stereotypes about their bodies perpetuated by people worldwide. In support of combating this reality, the brand presents the campaign #RealBrazilianWomen, which questions the image of Brazilian women, constantly sexualized and reduced to their appearance, especially by foreign tourists. The campaign aims to broaden the debate, raise awareness, and spark reflection on the topic within and outside the country, especially in the summer, when the female body is most prominent. The campaign begins during…
Read MoreDove’s new reforestation project to restore nature’s real beauty
In partnership with the Rimba Collective, Dove will help protect and restore 123,000 acres of rainforest in Southeast Asia – an area 8x the size of Manhattan over five years. For years, Dove, one of the biggest brands in our business, has acted on consumer demands for transparency, sustainability and purpose, setting out to reduce its impact on the natural world. Dove moved to 100% recycled bottles in the US and Europe in 2019; it’s committed to a 50% reduction in virgin plastic by 2025;* has launched refillable and concentrated…
Read MoreGetty Images and Dove Announce Winners of #ShowUs Grants Highlighting Inclusive Visual Stories Around Women and Aging
Getty Images, a preeminent global visual content creator and marketplace, in partnership with Dove, has announced the winners of the #ShowUs Grant, Beauty Has No Age Limit, awarding two photographers US$5,000 each to pursue their stories which shatter stereotypes and conventions celebrating women and aging. Launched on the three-year anniversary of Project #ShowUs, these grants look to honour the full spectrum of diverse experiences – showing that beauty has no age limit – and all experiences are valid, welcome, and appreciated. Submissions were judged on criteria looking to shatter stereotypes and conventions…
Read MoreGetty Images and Dove Launch New #ShowUs Grant – Beauty Has No Age Limit
Getty Images, a preeminent global visual content creator and marketplace, in partnership with Dove, has today announced the launch of the latest #ShowUs Grant, Beauty Has No Age Limit. Designed to support emerging talent, the #ShowUs Grant will award two grants of US$5,000 to women, female-identifying and non-binary commercial photographers and videographers from around the world who are using their talents to create inclusive visual stories which shatter stereotypes and conventions celebrating women and aging. In Getty Images’ latest Visual GPS market research, 2 in 3 women worldwide say they…
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