Dove infiltrates the casting industry and gives brands a tool for change

Dove has infiltrated international casting calls with real beauty models and a message to encourage inclusion in their latest campaign ‘It’s on Us’. Dove pledges that if a brand chooses one of their models, they will pay to cover the cost of the appearance fee. “For over 60 years, Dove has been taking action to represent real beauty – working to shatter stereotypes. We know from research that if women don’t feel represented, it can hold them back from reaching their full potential.  The effects are vast, negatively impacting health, career…

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#ShowUs Grant of $10,000 open to Women, Female-Identifying and Non-Binary voices in Commercial Film and Photography

Getty Images, a world leader in visual communications, in partnership with Dove and Girlgaze, has today announced the launch of the latest #ShowUs Grant. Designed to support emerging talent, the #ShowUs Grant will award two grants of US$5,000 to women, female-identifying and non-binary commercial photographers and videographers from around the world who are using their talents to create inclusive visual stories depicting authentic representations of women relationships. Open for applications from today, the two $5,000 grants will be awarded to emerging commercial photographers or videographers who submit against the brief of creating…

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Dove makes industry-leading global plastic commitment

Dove, one of the largest and best-loved beauty brands in the world, unveils new initiatives to accelerate the global beauty industry’s progress to address plastic waste. Through a combination of alternative packaging materials, recycled plastic and investing in refill technology, Dove is driving a movement to create a new value for plastics and reduce the volume of plastic it produces. As one of the biggest known reduction plans of its kind in the beauty industry, the amount of virgin plastic Dove will save globally per year would be enough to…

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Shonda Rhimes And Dove Call On Brands To Take Responsibility For Images They Use In Media And Advertising

Shonda Rhimes and Dove, together with partners Getty Images and Girlgaze called on the industry at Cannes to step-up and take responsibility for the images they use in media and advertising as part of the panel Time to Step Up: Smashing Beauty Stereotypes. The ambition was simple – to encourage the industry to accelerate the change and to challenge stereotypes and beauty norms, highlighting the serious impact pressure from media and advertisers is having on women’s wellbeing. The move follows the recent launch of Project #ShowUs – the world’s largest…

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Project #ShowUs: Dove’s disruptive new partnership to shatter stereotypes

I have copied this from the Unilever website as I felt it might be of interest to some of our readers. This is (c) to Unilever and is from their website here. In partnership with the largest international stock photo distributor, Getty Images, and Girlgaze – a collective of female-identifying and non-binary photographers – Dove is building the world’s largest stock photo library of its kind. The move builds on its commitment to share a more inclusive vision of beauty. A year in the making, the collection – currently 5,000…

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