The ASA/CAP have released a post called: New guidelines for the IVF sector. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Competition and Markets Authority (CMA) has announced it is developing guidance to make sure fertility clinics are treating their patients fairly. This will cover issues such as price transparency; potential mis-selling of treatments which includes ‘add on’ treatments; success rates of the…
Read MoreASA – New guidelines for the IVF sector
