Global digital marketing business Jellyfish recently announced a pioneering partnership with global healthcare company Sanofi and supply chain emissions data specialist Scope3, having been appointed by Sanofi to help achieve its ambition of systematically measuring CO₂ emissions in paid media across all markets, and support markets with carbon reduction initiatives. A carbon calculator will cover eight different channels, across 35 countries and all brands within the Sanofi Consumer Healthcare division. Sanofi had success reducing carbon emissions with Scope3 in early 2023 tests and is expanding carbon measurement and reduction with…
Read MoreJellyfish appointed by Sanofi to power CO₂ measurement alongside Scope3
