Tag: Scope3

Jellyfish appointed by Sanofi to power CO₂ measurement alongside Scope3

Stuart Mitchell

Global digital marketing business Jellyfish recently announced a pioneering partnership with global healthcare company Sanofi and supply chain emissions data specialist Scope3, having been appointed by Sanofi to help achieve its ambition of systematically measuring CO₂ emissions in paid media across all markets, and support markets with carbon reduction initiatives. A carbon calculator will cover eight different channels, across 35 countries and all brands within the Sanofi Consumer Healthcare division. Sanofi had success reducing carbon emissions with Scope3 in early 2023 tests and is expanding carbon measurement and reduction with…

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Kroger Precision Marketing Announces Agreement with Scope3

Stuart Mitchell

Kroger Precision Marketing, the retail media business of Kroger (KR) powered by 84.51°, announces an agreement to become the first retail media network to measure carbon emissions through Scope3. On a mission to decarbonize media and advertising, Scope3 leads the industry in the measurement and reduction of digital supply chain emissions. The plan calls for Scope3 to measure carbon performance associated with offsite media campaigns placed through Kroger Precision Marketing. “Media companies need to take action,” said Cara Pratt, Senior Vice President of Kroger Precision Marketing. “The digital economy is…

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Ethical Marketing Podcast – 10 – Stuart talks to Anne Coghlan, COO and co-founder of Scope3

Stuart Mitchell

Welcome to our latest podcast and apologies its been a while since the last one, Sian, Andrew and I have all been flat out, them with some very interesting projects, and me with lots of other pieces of work, but when the chance came up to speak to Anne Coghlan, COO and co-founder of Scope3 I wanted to have a chat with her! About our guest: Anne is the founder of tech firm Scope3, which is creating a blueprint that every industry can use to decarbonise. After launching it in…

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Scope3 Brings Always-On Decarbonization to Brands and Media Buyers with the Launch of Climate Shield

Stuart Mitchell

Scope3, the source of truth for supply chain emissions data, unveiled Climate Shield, an industry-first solution providing advertisers with a turnkey way to reduce the carbon footprint of digital advertising by automatically blocking high emissions ad inventory considered ‘climate risk.’ This always-on approach to decarbonization will drive systemic reduction of carbon emissions from advertising and create a more sustainable ad ecosystem. Climate Shield offers a fast and simple way to activate Scope3 emissions data and drive reduction directly in the platforms brands and agencies buy their digital media. Today Climate…

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