Following a public consultation last summer to which the IPA responded, the London Mayor’s new rules against “junk food advertising” on the London transport network, kicked in on Monday 25 February 2019. As explained in our email to IPA members back in December, this means that new restrictions apply to ads on all modes of transport controlled by TfL, including the Underground, Overground, London buses, TfL Rail, trams and river services. Changes have been made to TfL’s advertising policy to reflect the restrictions, with guidance prepared for advertisers and their…
Read MoreHFSS ad restrictions across TfL network
