‘Just Dance Memories’ Campaign Raises £60,000 For Dementia Research

Ubisoft, creator and publisher of the video game, Just Dance®, has donated £60,000 to Alzheimer’s Research UK – doubling the initial fundraising target for their #JustDanceMemories campaign. In November, the two organisations announced that they had joined forces to protect the precious memories the game helps families to create, launching the #JustDanceMemories social media campaign to raise awareness and funds for life-changing dementia research. Supporters were invited to participate by sharing a heart-warming film, created especially for the campaign, as well as their own favourite dance memories. Ubisoft pledged to…

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