Tag: Keep Britain Tidy

A Rubbish Reality: New report reveals shocking scale of litter problem

Stuart Mitchell

Environmental charity Keep Britain Tidy has released a landmark report that exposes the alarming scale of England’s litter crisis and its disproportionate impact on the nation’s most deprived communities. The report, drawing on a decade of on-the-ground research combined with public opinion data, unveils growing concern over the worsening impact of litter on public health, the environment and the economy.  Key findings include:  Litter is everywhere: More than 90% of the 1,140 miles of urban and rural sites surveyed by Keep Britain Tidy over the past decade were found to…

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VCCP London and Good Relations launch behaviour change campaign to stop Brits polluting UK waterways with cigarette butts down drains

Stuart Mitchell

UK-based independent environmental charity Keep Britain Tidy has launched a new behaviour change campaign to highlight the environmental damage caused by dropping cigarette butts into drains.  Research by Keep Britain Tidy reveals that up to 5,000 cigarette butts end up in a single drain every year in Britain. With over 1,000,000 drains nationwide, this presents an unprecedented volume of cigarette butts ending up in UK waterways.  To raise awareness and encourage behavioural change, VCCP London and Good Relations partnered with a renowned pub, The White Swan, in Twickenham, to temporarily rename it to “The Poisoned…

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Keep Britain Tidy calls for collective action to move people beyond recycling and onto waste prevention 

Stuart Mitchell

New research from environmental charity Keep Britain Tidy reveals a major barrier to driving urgently needed waste reduction and reuse behaviours is a fundamental misunderstanding amongst the public of what waste prevention actually means.    Under the waste hierarchy (more commonly communicated to people as ‘reduce, reuse, recycle’), recycling is important, but reduce and reuse sit above this and are crucial when looking to lessen the environmental impact of what we purchase, use and dispose of. However, people feel they are “doing their bit” for the environment by recycling; while this should not be discouraged,…

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Friends of the Earth, Keep Britain Tidy and City to Sea urge Government to set concrete targets to tackle plastic pollution

Stuart Mitchell

Friends of the Earth, Keep Britain Tidy and City to Sea have joined forces to urge the Government to set legally binding targets to reduce plastic pollution. The call comes in an open letter to Environment Secretary George Eustice MP published today that describes the piecemeal banning of plastic straws and cutlery as the just “first steps” towards tackling plastic pollution. The letter comes as the Defra consultation for banning some of the most polluting single-use plastic items, such as cutlery, plates and polystyrene containers, closes. In the letter, the…

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‘Don’t be a Tosser’ – litterers told to clean up their act by Keep Britain Tidy

Stuart Mitchell

New research published today by Keep Britain Tidy shows that a third of people (33%) do not know that the registered keeper of a vehicle can now be fined if someone in their car or van throws  rubbish out of it. The research, carried out by YouGov, comes as the environmental charity launches a new poster campaign to tackle the blight of roadside litter. ‘Don’t be a Tosser’ has been designed to send a hard-hitting message to drivers and their passengers that our roads are not one giant litter bin…

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