Tag: Keep Britain Tidy

Keep Britain Tidy calls for collective action to move people beyond recycling and onto waste prevention 

Stuart Mitchell

New research from environmental charity Keep Britain Tidy reveals a major barrier to driving urgently needed waste reduction and reuse behaviours is a fundamental misunderstanding amongst the public of what waste prevention actually means.    Under the waste hierarchy (more commonly communicated to people as ‘reduce, reuse, recycle’), recycling is important, but reduce and reuse sit above this and are crucial when looking to lessen the environmental impact of what we purchase, use and dispose of. However, people feel they are “doing their bit” for the environment by recycling; while this should not be discouraged,…

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Friends of the Earth, Keep Britain Tidy and City to Sea urge Government to set concrete targets to tackle plastic pollution

Stuart Mitchell

Friends of the Earth, Keep Britain Tidy and City to Sea have joined forces to urge the Government to set legally binding targets to reduce plastic pollution. The call comes in an open letter to Environment Secretary George Eustice MP published today that describes the piecemeal banning of plastic straws and cutlery as the just “first steps” towards tackling plastic pollution. The letter comes as the Defra consultation for banning some of the most polluting single-use plastic items, such as cutlery, plates and polystyrene containers, closes. In the letter, the…

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‘Don’t be a Tosser’ – litterers told to clean up their act by Keep Britain Tidy

Stuart Mitchell

New research published today by Keep Britain Tidy shows that a third of people (33%) do not know that the registered keeper of a vehicle can now be fined if someone in their car or van throws  rubbish out of it. The research, carried out by YouGov, comes as the environmental charity launches a new poster campaign to tackle the blight of roadside litter. ‘Don’t be a Tosser’ has been designed to send a hard-hitting message to drivers and their passengers that our roads are not one giant litter bin…

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