Asda appoints Havas London as new creative agency

Asda has confirmed the appointment of Havas as its new retained creative agency following a comprehensive pitch process. The Havas partnership will see the agency take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR programme, starting with the September campaign. It also includes creative development and execution for the Asda brand. Eildih MacAskill, Asda Vice President of Creative & Marketing, said: “We are delighted to have appointed Havas London following a highly competitive pitch process. We are looking for a true partner agency…

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Ellaone® Bids To End Stigma Around Emergency Contraception With Defiant, Empowering Manifesto For Women

ellaOne® – the most effective morning after pill – has launched a new marketing campaign aimed at ending the stigma around emergency contraception and tackling the abundance of misconceptions around the morning after pill itself.  ‘My Morning After’ – devised by creative agency Havas London – is ellaOne’s® first major campaign since it became available over the counter without a prescription in the UK in 2015. Targeting women aged between 18 and 25, it largely comprises digital and social media activity and centres around a positive, defiant manifesto empowering women who have…

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‘Don’t be a Tosser’ – litterers told to clean up their act by Keep Britain Tidy

New research published today by Keep Britain Tidy shows that a third of people (33%) do not know that the registered keeper of a vehicle can now be fined if someone in their car or van throws  rubbish out of it. The research, carried out by YouGov, comes as the environmental charity launches a new poster campaign to tackle the blight of roadside litter. ‘Don’t be a Tosser’ has been designed to send a hard-hitting message to drivers and their passengers that our roads are not one giant litter bin…

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Making Waves In The Music Industry: Havas, Universal Music & Sharp’s Brewery Join Forces To Launch New Artist Keynvor

Universal Music imprint Mercury KX/Decca Publishing has unveiled its latest – and most surprising – new artist: Keynvor. Released in collaboration with creative agency Havas London and Cornwall-based brewery Sharp’s, Keynvor’s first single, Preservation – which features up-and-coming composer Sebastian Plano – is available to stream and download now: But Keynvor is like no other artist. Taking its name from the Cornish word for ‘ocean’, Keynvor – pronounced ‘cain-vor’ – is the Atlantic Ocean. And the track itself helps the under-threat ocean fund its own protection as Sebastian Plano and…

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Vanish Survey Shows That Brits Throw Away £12.5 Billion Worth of Clothing Every Year

Wasteful Brits have adopted a ‘throw-away’ culture when it comes to clothes, chucking away £12.5 billion worth of clothing every year, according to research* released today, by Vanish stain remover, as part of their #LoveforLonger campaign. The data found that Brits throw away, on average, eight items a year, each worth approx. £24 – meaning the value of binned clothes amounts to an astonishing £192 a person. But did all of these items really need to head to landfill? Sadly, no. Over 50% of Brits admitted to throwing away perfectly…

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