Kellogg empowers blind consumers in U.S. with NaviLens technology on packaging

Kellogg Company is changing the way the almost 12 million adults in the U.S. who are blind or have low vision* perform daily tasks, such as navigating a grocery store aisle or choosing one’s cereal at breakfast. To help create a place at the table, Kellogg is incorporating innovative NaviLens technology into the packaging of four of its iconic cereal brands: Kellogg’s Corn Flakes®, Special K Original®, Rice Krispies® and Crispix®. The front and side of these cereal boxes will now feature a NaviLens optical smart code comprising high-contrast colorful squares on…

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United to Feed Innovation Challenge supports unique, sustainable and equitable food projects

Kellogg Company and United Way Worldwide have selected grant winners from the United to Feed Innovation Challenge. Underwritten by Kellogg and one of the company’s charitable funds, the partnership with United Way Worldwide supports initiatives across the globe that create sustainable and equitable access to food in a unique way. Finalists will receive grant funding to help improve or scale up their projects. “Kellogg and United Way have been community partners for close to a century,” said Stephanie Slingerland, Kellogg Company’s Senior Director, Philanthropy and Social Impact. “Programs like the…

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Kellogg Company Allocated Sustainability Bond Net Proceeds

Kellogg Company has announced in its 2022 Sustainability Bond Impact Report that it has fully allocated the net proceeds from its inaugural sustainability bond issued in May 2021, which totaled €300 million before offering expenses and underwriting discounts and commissions. The proceeds allocated to Kellogg’s eligible global sustainability projects support significant progress already made against the company’s Better Days Promise to address the intersection of wellbeing, hunger, sustainability and equity, diversity and inclusion, creating Better Days for 3 billion people and the planet by the end of 2030. In fact, Kellogg…

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New Hispanic cereal campaign demonstrates importance of authentic content creation

Kellogg Company’s Director of Cultural and Inclusive Marketing, Chelsea Jenkins, shares why and how Kellogg is launching a campaign, “On Mom’s tables Aquí y Allá”” on Kellogg Company’s Social K blog. —————————————————————————————- A core facet of our company’s Kellogg’s™ Better Days global environmental, social, and governance (ESG) strategy is our commitment to appreciate all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. How we market our foods is essential to how we express this commitment. We have a massive responsibility to understand our consumers – to make sure…

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Kellogg Company announces scholarship program to develop local talent

Kellogg Company has announced a scholarship program for graduating Battle Creek Central High School seniors that would provide a pathway to a full-time role in Finance at Kellogg, upon college graduation. In partnership with Battle Creek Public Schools, Kellogg Community College, Siena Heights University and Grand Valley State University, the Kellogg Finance Scholars program aims to promote education and advancement in Battle Creek, while also exposing local students to a career in Finance. The program is open to Battle Creek Central High School (BCCHS) seniors enrolled in the Business Pathway…

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