In partnership with Share Our Strength’s No Kid Hungry Campaign, General Mills, Kellogg Company, Post, and Quaker are coming together to increase awareness of food insecurity and are making a donation that can help provide more than 300,000 meals for kids.* One in eight kids live with hunger in the United States. Access to critical meals like breakfast can help kids across the country have the opportunity to grow up healthy, happy, and strong.
Today, the country’s leading ready-to-eat cereal brands are coming together in our nation’s capital for a cereal breakfast and packing event, featuring remarks on the power of the cereal bowl from company leadership. Members of Congress and staff will have the opportunity to pack tote bags with ready-to-eat cereal provided by all four brands to be donated to For Love of Children, a Washington D.C.-based non-profit organization focused on out-of-classroom educational services.
“We’re motivated by our collective efforts and long-standing commitment to advocate for affordable, accessible nutrition for children across our nation with a celebration of cereal – a food we all know and love,” said Ricardo Fernandez, President, U.S. Morning Foods at General Mills.
“We’re incredibly proud of the meaningful impact we’ve made with No Kid Hungry to support such an important cause, and we look forward to continuing this effort with all our partners to help reduce childhood hunger,” said Doug VanDeVelde, General Manager, Ready-to-Eat Cereal at Kellogg Company.
“We’re here as a united force with brands representing the cereal category to ensure every child has access to a nutritious meal,” said Jill Bollettieri, Senior Vice President, General Counsel & External Relations at Post Consumer Brands.
“At Quaker, we know that having access to nourishing foods is critical to helping individuals, families, and communities thrive,” said Kristin Kroepfl, Vice President and Chief Marketing Officer for Quaker North America at PepsiCo. “We’re proud to participate in today’s event to show our commitment to help tackle hunger and advance food security, a mission that is deeply ingrained in our company.”
Ready-to-eat cereal provides impressive nutrition. It is the #1 source of whole grain and fiber and drives milk and fruit consumption. We also know that on average ready-to-eat cereal eaters enjoy more vitamin D, iron, calcium, and folate in their diets than non-cereal eaters (NHANES). Many ready-to-eat cereals are an effective part of USDA child nutrition programs, driving participation in the School Breakfast Program. Ready-to-eat cereal is also critical in delivering iron and folate to those in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Together, these two programs serve over 20 million people.
To learn more about childhood hunger and how to make a difference in the lives of children facing food insecurity, visit www.nokidhungry.org or www.floc.org.
*No Kid Hungry does not provide individual meals; your donations help support programs that feed kids. Learn more at NoKidHungry.org/OneDollar
