Tag: kinder

New Research Confirms Just Seconds Of Play Instantly Bring Families Closer

Stuart Mitchell

The “Power of Play: Family Connection” study, conducted in two phases by the University of East London (UEL) with support from Kinder, reveals new findings, building on Phase 1 research into the power of shared play on emotional connection and family bonding and highlighting the immediate and measurable impact that even short moments of shared play can have on family connection and children’s emotional wellbeing. Led by Professor Sam Wass, Director of the Institute for the Science of Early Years at University of East London (UEL), the second phase of…

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Kinder and University of East London explore how shared play strengthens emotional bonds in families

Stuart Mitchell

In countries across the world, as parents will be preparing for the school holidays ahead, Kinder is releasing findings of new preliminary research conducted by the Institute for the Science of Early Years at the University of East London (UEL), which reveals the extraordinary power of shared play in strengthening family bonds.   Supported by Kinder, one of the most beloved Ferrero brands, this study used state-of-the-art wearable technology worn by children and family members to capture real-time emotional and physical dynamics during in-home play sessions. The research explores how…

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