In countries across the world, as parents will be preparing for the school holidays ahead, Kinder is releasing findings of new preliminary research conducted by the Institute for the Science of Early Years at the University of East London (UEL), which reveals the extraordinary power of shared play in strengthening family bonds. Supported by Kinder, one of the most beloved Ferrero brands, this study used state-of-the-art wearable technology worn by children and family members to capture real-time emotional and physical dynamics during in-home play sessions. The research explores how…
Read MoreKinder and University of East London explore how shared play strengthens emotional bonds in families
