Circular Business Model for Egg Production Proves Promising in US

In a new case study, World Wildlife Fund (WWF) analyzes how Kipster, a Netherlands-based egg producer, has successfully expanded into the US market while maintaining a focus on carbon neutrality, animal welfare, and using surplus food for animal feed. The company has expanded to demonstrate the possibility of its circular business model for animal protein being both viable and profitable in the US, despite differing regulations, operating norms, and consumer cultures. A circular business model is designed to provide a product that, from source to end-of-life, has a net-zero or…

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