Kimberly-Clark‘s Kotex, creator of the period care category, is marking International Women’s Day (March 8) by releasing eye-opening data from a study around how women worldwide feel about progress. Kotex uncovered that nearly 60% of women believe that the speed of women’s progress is either stagnant or moving slowly. Half of the women polled indicated that the world is a more uncomfortable place for them than ever before. Furthermore, the study showed that these sentiments are relatively stronger among the younger generation. With this data top of mind, Kotex is…
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Kotex and South African Pop Star Create ‘She Can Anthem’ to Challenge Period Misconceptions
To help break down stereotypes and misconceptions about periods, Kimberly-Clark’s Kotex® brand partnered with South Africa’s well-known music artist and megastar Boity Thulo to invite South Africans to submit lyrics addressing period stigma to write the ‘She Can Anthem.’ With more than 500 lines of lyrics submitted by both women and men, the ‘She Can Anthem’ recently hit the #19 spot on South Africa’s music charts. “We are changing the tune about periods and getting women to celebrate their periods. They are a symbol of our strength and our power,” said Boity.…
Read MoreKimberly-Clark Mentors Collaborate With Female Entrepreneurs to Create Shared Value in the Sanitation Economy
Sylvia Nyaga – an engineer and social innovator – is the founder of Syna Consultancy, which is a start-up that aims to provide the physically disabled and the elderly in Kenya with safe, dignified and sustainable sanitation facilities through the production of accessible portable toilets. Her company faces many manufacturing challenges, and Nyaga is excited to gain valuable insights from her Kimberly-Clark mentors through the Women in the Sanitation Economy Innovation Lab. “The Innovation Lab offers an incredible opportunity to interact with talented professionals who have great experience,” said Nyaga. “I look forward to receiving…
Read MoreMindshare And U by Kotex® Take A Stand To Support Black Voices And Journalism
Seventy-three percent of Americans support the Black Lives Matter movement.1 Yet stories about the BLM movement, the murder of George Floyd, and the everyday experiences of Black people are regularly (even if unintentionally) being censored in the media. How? Advertisers use keyword exclusion lists to ensure that their brands don’t appear alongside content that doesn’t align with their values, or show up alongside stories where an ad may seem out of place. But this has unintentionally led to a lack of financial support for hard news and critical stories, despite…
Read MoreKotex Brand Marks 100th Anniversary with Global She Can Initiative to Fast Forward Women’s Progress
The global COVID-19 pandemic has demonstrated the strength of women around the world who are leading the response as doctors, nurses, scientists, engineers, farmers, public servants, volunteers and in many other essential roles. At the same time, the job loss resulting from pandemic has had a disproportionate impact on women and has left more than 743 million girls in 185 countries out of school. In response, Kimberly-Clark and its Kotex brand are engaging consumers, communities and employees in a global effort, the Kotex She Can Initiative, to fight stigma within society, ensure…
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