To help break down stereotypes and misconceptions about periods, Kimberly-Clark’s Kotex® brand partnered with South Africa’s well-known music artist and megastar Boity Thulo to invite South Africans to submit lyrics addressing period stigma to write the ‘She Can Anthem.’ With more than 500 lines of lyrics submitted by both women and men, the ‘She Can Anthem’ recently hit the #19 spot on South Africa’s music charts. “We are changing the tune about periods and getting women to celebrate their periods. They are a symbol of our strength and our power,” said Boity.…
Read MoreKotex and South African Pop Star Create ‘She Can Anthem’ to Challenge Period Misconceptions
