Tag: Kraft Heinz

Kraft Heinz and TheNotCompany Create Partnership to Accelerate AI-Driven Plant-Based Innovation Globally

Stuart Mitchell

The Kraft Heinz Company and leading food tech start-up TheNotCompany, Inc. have announced a joint venture designed to reimagine global food production and advance toward a more sustainable future. The joint venture, which will operate under the control of Kraft Heinz as The Kraft Heinz Not Company LLC, will leverage the inherent strengths of both companies. NotCo brings its patented, first-of-its-kind technology and proven artificial intelligence (AI) solutions, while Kraft Heinz offers its iconic brand portfolio and scale, to develop superior plant-based versions of co-branded products at a level of…

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Kraft Heinz Names Global Media Agency Partners to Support Company’s Consumer-Centric Focus

Stuart Mitchell

The Kraft Heinz Company has announced that following an intensive competitive review, the company has chosen two agencies to support its media planning and buying around the world. Four media agencies participated in this eight-month global review. Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International* Zones. Carat also will take the lead agency role in developing global projects and capabilities with the company’s Amsterdam-based Global Media team. While the incumbent Starcom Worldwide has handled all the…

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Kraft Heinz Commits $12 Million Globally in Support of Communities Impacted By COVID-19 Outbreak

Stuart Mitchell

As one of the world’s largest food companies, The Kraft Heinz Company takes seriously its role in feeding consumers and their families. As the world continue to address the very real implications of the Coronavirus (COVID-19) outbreak, Kraft Heinz – which is co-headquartered in Chicago and Pittsburgh – has committed to donating $12 million globally to ensure people across the globe have the food they need during this challenging time. As part of this international commitment, the company has announced a donation valued at $6.6 million to help ensure American…

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Kraft Heinz Employees To Pack One Million Meals in 24 Hours

Stuart Mitchell

This World Food Day, October 16, Kraft Heinz will hold a 24-hour global meal-packing relay race in partnership with Rise Against Hunger, an international hunger relief non-profit organization. Starting in Sydney and ending in Chicago, 15 Kraft Heinz offices and factories around the world will join together to pack over one million meals destined for children and families in need. Employees from Australia, Brazil, Canada, France, Indonesia, Italy, Mexico, Netherlands, the United Kingdom, and the United States will participate. Kraft Heinz CEO Miguel Patricio said, “As one of the largest…

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