Tag: Kraft Heinz

Kraft Heinz Names Global Media Agency Partners to Support Company’s Consumer-Centric Focus

Stuart Mitchell

The Kraft Heinz Company has announced that following an intensive competitive review, the company has chosen two agencies to support its media planning and buying around the world. Four media agencies participated in this eight-month global review. Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International* Zones. Carat also will take the lead agency role in developing global projects and capabilities with the company’s Amsterdam-based Global Media team. While the incumbent Starcom Worldwide has handled all the…

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Kraft Heinz Commits $12 Million Globally in Support of Communities Impacted By COVID-19 Outbreak

Stuart Mitchell

As one of the world’s largest food companies, The Kraft Heinz Company takes seriously its role in feeding consumers and their families. As the world continue to address the very real implications of the Coronavirus (COVID-19) outbreak, Kraft Heinz – which is co-headquartered in Chicago and Pittsburgh – has committed to donating $12 million globally to ensure people across the globe have the food they need during this challenging time. As part of this international commitment, the company has announced a donation valued at $6.6 million to help ensure American…

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Kraft Heinz Employees To Pack One Million Meals in 24 Hours

Stuart Mitchell

This World Food Day, October 16, Kraft Heinz will hold a 24-hour global meal-packing relay race in partnership with Rise Against Hunger, an international hunger relief non-profit organization. Starting in Sydney and ending in Chicago, 15 Kraft Heinz offices and factories around the world will join together to pack over one million meals destined for children and families in need. Employees from Australia, Brazil, Canada, France, Indonesia, Italy, Mexico, Netherlands, the United Kingdom, and the United States will participate. Kraft Heinz CEO Miguel Patricio said, “As one of the largest…

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Kraft Heinz Expands Animal Welfare Commitments in Europe and Signs Up to the European Chicken Commitment

Stuart Mitchell

As part of its commitment to establishing a sustainable supply chain and responsible farm-to-market ingredient and material sourcing policies, Kraft Heinz Europe today announced the expansion of its animal welfare practices by signing up to the European Chicken Commitment. Kraft Heinz is committed to improving the welfare of chickens and is working to transition its European supply chain to meet even higher welfare standards.  By 2026, we will require 100% of the fresh, frozen, and processed chicken in our European supply chain to meet the following standards of the European Chicken…

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