Tag: Legacy Futures

New report into recruitment and retention challenges for legacy sector published.

Stuart Mitchell

To better understand and help find potential solutions for the staff recruitment and retention crisis currently facing the UK legacy fundraising sector, Legacy Futures worked in association with Remember A Charity to consult senior legacy fundraisers on how the key challenges are impacting their organisations and themselves as legacy professionals. These findings have been published in Building Better Futures in Legacy Fundraising 2024. The report contains data from 52 respondents and input from industry focus groups to explore the results and practical solutions that could support legacy fundraising and translate…

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Legacy Futures announces new partnership with Smee & Ford to support charities through the entire legacy journey

Stuart Mitchell

Legacy Futures is excited to announce a new partnership with MiExact, owners of Smee & Ford enabling us to work together and help more charities grow through legacy giving. The newly formed group will offer charities the most comprehensive service to support the entire legacy journey; from notification data that first alerts them to a gift in a will and expert legacy administration support, to market insights, strategic fundraising programmes and consultancy services. We are excited by the opportunities our collaboration will bring, creating new innovations for the sector, combining…

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Latest insight reveals in-memory income growth despite investment remaining low

Stuart Mitchell

New research in the in-memory fundraising market has revealed significant growth and fundraising opportunities:  Charity investment for in-memory remains low, accounting for only 0.1% of fundraised income   Despite the low levels of investment, in-memory now represents 2.2% of fundraised income and 1.5% of total income  In-memory income for 2022/23 increased by 2.9% above the previous year  The market is delivering strong returns, showing an average of £26 for every £1 spent on in-memory fundraising  Religion and cultural traditions are important drivers of in-memory giving  The research was conducted by Legacy…

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New cohort of Future Leader mentees announced by Legacy Futures

Stuart Mitchell

A new cohort of mentees has now been selected to take part in the Nurturing Future Leaders programme – a 12-month mentorship programme Legacy Futures have designed in collaboration with The Elischer Foundation to support fundraisers in developing their careers and working towards positions of charity leadership. Participants meet regularly throughout the year with their mentors to help further their development pathway, benefit from quarterly learning sessions with expert speakers and are introduced to The Elischer Foundation’s alumni of programme graduates for further support and networking. This year, more mentees…

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Legacy marketing investment increases by one third on previous year

Stuart Mitchell

New data released by the Legacy Futures group reveals that charity sector investment in legacy fundraising has grown considerably in recent years, likely reflecting both growing awareness of the importance of legacies in charity sustainability and hard work in securing budget for legacy marketing. Investment recorded in 2022/23 increased 31% on the previous year, accounting for 6.2% of total fundraising spend – up from just 3.7% in 2018/19.  Small spend, large returns  While its good news that investment levels in legacy have increased, when put into perspective, the number is…

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