New research from Legacy Futures and Smee & Ford has found that faith and cultural identity significantly influence how and why people give to charity in memory of a loved one. The findings provide vital insight for fundraisers seeking to engage a broader and more representative range of supporters and to help build a case for investment into this vital income stream. The study, part of the long-running In-Memory Insight programme, draws on multiple research stages including desk research, a consumer survey, and focus groups with charity supporters. This year’s theme…
Read MoreOver one third of UK adults made an in-memory donation in the past year
