Tag: Lego

LEGO® knight rides again with a new quest: More sustainable LEGO play

Stuart Mitchell

The LEGO Group has launched a new campaign, Built for Tomorrow, showcasing the company’s ongoing sustainability journey and the innovation behind every LEGO® brick. At the heart of the campaign is a LEGO Minifigure from the past: a knight from the classic 1978 Yellow Castle set, whose brick-built durability has been tested over decades of play. Through his eyes, Built for Tomorrow explores how the LEGO Group is rethinking materials and investing in a more sustainable future for play, without compromising the quality, safety or durability that LEGO bricks are…

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Bringing Braille Fun Home: LEGO® Braille Bricks on Sale for the First Time

Stuart Mitchell

Ahead of World Blind Awareness Month this October and in response to global demand, the LEGO Group announces LEGO® braille bricks are available to purchase for the first time through LEGO.com. The new product – LEGO® Braille Bricks – Play with Braille – is aimed at kids aged 6+ and has been designed so that anyone who is curious about braille, be they blind, partially-sighted or sighted, can have fun getting to know the braille system at home with their family members in a playful, inclusive way. Martine Abel-Williamson, President,…

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Girls are ready to overcome gender norms but society continues to enforce biases that hamper their creative potential

Stuart Mitchell

New research commissioned by the LEGO Group reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes as they grow older. The study was carried out by the Geena Davis Institute in recognition of the UN’s International Day of the Girl and to mark the launch of a new LEGO® campaign, ‘Ready for Girls’, which celebrates girls who rebuild the world through creative problem solving. The research, which surveyed nearly 7,000 parents and children…

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LEGO Group to invest up to US$400 million over three years to accelerate sustainability efforts

Stuart Mitchell

The LEGO Group has announced plans to invest up to US$400 million over three years to accelerate sustainability and social responsibility initiatives. The investment will cover both long-term investments and ongoing costs. The company, which has made a series of moves over the past 10 years to build a better planet for future generations, believes it’s increasingly urgent and important to prioritise environmental and social activity. The LEGO Group CEO, Niels B Christiansen said: “We cannot lose sight of the fundamental challenges facing future generations. It’s critical we take urgent…

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Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy

Stuart Mitchell

The LEGO Group has joined the Ellen MacArthur Foundation as part of its commitment to becoming a more circular business. The Ellen MacArthur Foundation is the global leader in circular economy while the LEGO® System in Play inspires endless play possibilities that supports the principles of circular design. The quality and durability of LEGO products mean they can be reused and passed down through generations, while remaining fully compatible with elements produced today. The shared ambition for the membership is to help build a better planet for future generations by…

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