Phoenix Group, the UK’s largest long-term savings and retirement business, is launching a new brand building campaign to encourage people to start talking more about how they can make the most of having a much longer life than previous generations were able to enjoy. The “Let’s Start Talking “campaign will be a high-profile, multi-media campaign that looks to celebrate how people are making the most of living longer. It will also highlight some of the gaps that may prevent people from enjoying their working lives or their retirement, in particular…
Read MorePhoenix Group launches “Let’s Start Talking” campaign, the latest phase of its brand building strategy
