Tag: Lidl

Lidl becomes the first national supermarket to introduce Pennies

Stuart Mitchell

A big change is coming to Lidl tills across the country next month as the supermarket announces it will become the first national retailer to introduce Pennies, a digital micro-donation system. The move follows a successful regional trial and will allow customers to donate up to 30p per transaction at the card reader. At the end of January, Lidl will start to roll the tech out, with all its stores having it in place by mid-February right up until the middle of March. This will offer customers the chance to…

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Big Change To Lidl Packaging In Industry-First Commitment

Stuart Mitchell

As families focus on adopting better habits in the new year, Lidl is reaffirming its commitment to responsible marketing by removing all packaging designs deemed attractive to children from its least healthy own-brand products by mid-2025. Going further than new UK legislation that is set to restrict the advertising of less healthy to children from October 2025, the discounter will eliminate design elements, such as 3D or animated shapes, brightly coloured patterns, or playful product names that do not reflect the items themselves. For example, Lidl’s popular gummy bears will…

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LIDL And WWF Launch Ambitious International Partnership

Stuart Mitchell

Lidl, one of the largest retailers, and WWF, one of the world’s largest independent conservation organisations, announced the start of a new five-year international and strategic partnership active in 31 countries. The long-term cooperation with WWF will focus on working along Lidl’s value chain, thereby helping to address the global ecological challenges of our time, ensuring that more households have access to more sustainable choices and encouraging business models that work in harmony with nature and within planetary boundaries. The partnership is a new cornerstone in the commitment to sustainability…

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Lidl launches first-of-its-kind recycling pilot offering ‘uncapped’ savings on shopping

Stuart Mitchell

Lidl has become the first supermarket to roll out its own bottle return scheme trial. Launching today, shoppers in Glasgow can enjoy unlimited cash rewards in return for empty PET plastic and aluminium drinks containers via in-store reverse vending machines. Rolling out across all 21 of its Glasgow stores, with potential to roll out further, shoppers will receive a 5p reward for each eligible item that they return. This can either be redeemed against their shopping or donated to Lidl’s long-standing charity partner, The STV Children’s appeal, which it has…

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LIDL Announces Major Change To Beef Mince Packaging

Stuart Mitchell

Lidl GB has revealed plans to introduce new vacuum-packed, recyclable packaging across its beef mince range, resulting in a plastic reduction of almost two thirds (63%). The smaller packs provide a valuable space saving, which will also result in up to 350 delivery trucks being taken off the road per year. Customers across the country will be guaranteed the same amount of high-quality 100% British beef mince, whilst collectively saving over 250 tonnes of plastic a year through the new packaging. With the new packaging providing around double the current…

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