CAP – Go Live – Advertising in live streaming

The ASA/CAP have released a post called: Go Live – Advertising in live streaming. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the rise of live-streaming platforms, we’re seeing more and more influencer marketing activity within this content. Streamers need to know that some of their content may be classed as advertising and that, if so, there are rules (and guidance) that apply…

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